Build visibility and demand for your institution in Vietnam
Grow your brand in the Vietnamese market with localized digital marketing, content, social media and lead-generation campaigns tailored to students and parents.
Vietnamese-language content that resonates with local audiences.
Facebook, TikTok, Zalo, search and display — managed for results.
Qualified enquiries delivered directly to your team.
Stand out among competing destinations and institutions.
Vietnamese students and parents research on Facebook, TikTok, Zalo and Google — in Vietnamese. An English-only prospectus and a .edu homepage do not reach them, and paid search alone burns budget without the trust that a local presence carries.
VNIS builds and runs your presence in-market: Vietnamese-language content, campaigns on the platforms families use, landing pages built to convert, and lead nurturing that hands your team enquiries rather than clicks.
Campaigns are reported against enquiries and applications, not impressions. If a channel is not producing applicants, we say so and move the budget.
Written by people who recruit here, not translated from your prospectus.
Facebook, TikTok and Zalo — where Vietnamese families actually research.
Google campaigns targeting intent, not just brand terms.
Bilingual pages built to capture enquiries, hosted and maintained by VNIS.
Enquiries followed up in Vietnamese until they are ready to hand to your team.
Monthly reporting on enquiries, qualified leads and applications — not vanity metrics.
What makes you a realistic choice for a Vietnamese family — programme, cost, outcome — stated plainly.
Vietnamese content, creative and landing pages built and reviewed with you.
Channels selected by where your target audience is, with an agreed test budget.
Weekly monitoring, monthly reallocation toward what produces applicants.
Qualified enquiries routed to your admissions team or to the VNIS agent channel.
Vietnamese families have never heard of your institution.
Ranking well at home means nothing in a market that has not seen your name. Recognition has to be built in Vietnamese, on the channels Vietnamese families actually use.
Every institution can be listed in the VNIS directory at no cost. Paid tiers begin when you want VNIS working the market on your behalf.
Be findable in Vietnam before you spend anything.
Build presence and generate qualified enquiries.
Multi-channel campaigns tied to an enrolment target.
No. The monthly fee covers strategy, content, campaign management and reporting; media spend is separate and agreed with you in advance so you keep control of it.
We localise rather than translate. A direct translation of a UK or US prospectus rarely lands with Vietnamese parents, who weigh cost, safety and graduate outcomes differently.
Campaigns typically produce first enquiries within weeks, but a realistic assessment of quality takes a full intake cycle. We report monthly so you can judge early rather than at the end.
Yes, and some institutions do. In our experience the two compound: marketing builds recognition that makes counsellors more willing to recommend you.
Marketing and events delivered with Root Marketing Agency — the marketing arm of VNIS Group.
Tell us about your institution and goals — our team will get back to you shortly.
