Writing a programme page a Vietnamese family can actually use

Programme pages tend to describe what a degree contains. Families are trying to decide something else, and the information they need is usually below the fold or absent.

Six questions, answered in the first screen

• How long, and starting when? With the intake months named.
• Taught in which language? Obvious to you; not obvious to someone comparing across three countries.
• What does a year cost, in total? Tuition plus housing plus compulsory fees.
• What are the entry requirements, numerically? Grades and test score, in a form checkable against a transcript.
• What do graduates do? One or two concrete examples beat a sentence about career opportunities.
• Who do I ask? A named person and a contact route.

What to move down the page

Module lists, learning outcomes, accreditation body logos and staff research interests. All legitimate, none of them decisive, and all of them currently occupying the space the six questions need.

The test

Show the page to someone who does not work in education and ask them to tell you the total annual cost and whether a named student qualifies. If they cannot do both inside a minute, the page is not finished.

Programme pages in Vietnamese: Vietnamese Website for Your Institution →